Horse Racing Odds
That difference — roughly 10 per cent on the individual price — is the cost of the bookmaker margin. One person backs a horse to win; another lays it (bets against it winning). The betting exchange — Betfair being the dominant platform — operates on a fundamentally different model to a traditional bookmaker.
Andy Schooler previews this week’s ‘Super Sunday’ Premier League showdown between Liverpool and Arsenal. Ross Burdon provides his latest stable update, with Gifts Differing set to run at Chelmsford on Thursday, while Dust Cover Manchester United host Aston Villa in Sunday’s featured Premier League clash, with both sides looking to build momentum. Hector Crouch heads to Southwell for three final rides on Saturday before jetting off to Dave Massey previews Friday’s racing at Cheltenham, with four selections across the card.
If the exchange back price is 8.0 and the best bookmaker is offering 6/1, the bookmaker is taking a significantly wider margin on that horse. Here is the workflow that experienced punters follow, stripped of anything unnecessary. And some operators apply BOG only to bets placed after a certain time in the morning, which means very early ante-post-style wagers do not qualify.
Among fixed-odds bookmakers, bet365, Paddy Power, and William Hill tend to be competitive on feature races, while some smaller operators run wider books, particularly on less prominent meetings. By the time the race starts, competition among operators has usually tightened the market. Bookmakers open with a cautious book and adjust as money comes in. The first show of prices in the morning — often called the early prices — tends to carry a wider margin than the Starting Price. On the raceday market itself, there are consistent patterns.
Most bookmakers cap BOG payouts — some at a maximum enhanced payout of 500 pounds, others at a maximum uplift of a certain number of odds points. On horses that drift — less money than expected, price lengthening — BOG gives you the benefit of the higher SP. On horses that are supported in the market — money coming in, price shortening — BOG adds nothing, because the SP is lower than the price you took. Best Odds Guaranteed is one of the most powerful tools available to horse racing punters, and it is routinely undervalued.
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It varies by operator, by race type, and by the time of day. If Bookmaker A is running a 115 per cent book on a betting apps not on gamstop race and Bookmaker B is running a 125 per cent book, Bookmaker A is systematically offering better value across the entire field. The 120 per cent book means the prices across the entire field are compressed, which means every price is slightly lower than it should be in a fair market. A significant share of that GGY exists because punters accept worse odds than they need to.
Around major meetings — Cheltenham, the Grand National, Royal Ascot — bookmakers offer boosted prices on selected runners. If the exchange offers 6.0 and the bookmaker offers 5/1, the bookmaker is competitive after commission. Instead of setting odds and accepting bets against them, the exchange matches punters on opposite sides of a bet. At the upper end, you find big-field handicaps with 20 or more runners, where each horse price can be inflated by a few ticks without any individual punter noticing the difference.
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